Find a way to “survive in a market that punishes inactivity and rewards consistent proactivity”, explained Suzuki GB Director, Dale Wyatt earlier this year when asked on the Cox Automotive Podcast, what 2024 has in store for the automotive industry.
Wyatt was referring to the inevitable swing from ‘pull’ to ‘push’ and the need for retail businesses to be alert to new opportunities at all stages of the car-buying journey following the transition for sales teams from order-takers to strategic sellers.
“People have forgotten how to perform in a push market, where you have to create activity rather than manage activity,” he added.
Installing and executing the right sales processes and accessing the essential data available at all stages of the car-buying journey will be pivotal to this transition.
And, as we move through the second quarter of the year it certainly feels as though the businesses with the robust plans will be the ones able to maximise the opportunities in competitive marketplaces.
AutoBuzz, the Order to Delivery communications platform, is perfectly placed to support retailers to maximise opportunities in a push market. And while the Order to Delivery stage is an often over-looked section of the car-buying journey, there are significant, highly profitable, marginal gains to be made.
By integrating with the Dealer Management System, AutoBuzz can seamlessly build dedicated communication packages for customers post-sale, pre-delivery, a notoriously tough period for sales teams to manage, and with AutoBuzz in place, businesses can expect:
Increased upsell opportunities as we present the likes of paint protection, accessories and finance to the customer
Fewer cancelled orders as we maintain personalised and localised communication to keep all buyers enthused about their order
Better customer experience scores as we ensure NO customer arrives at handover feeling as though they have been abandoned while the sales team focus on new enquiries
If you want to install a robust process within this crucial phase of the car-buying journey get in touch with the AutoComms Solutions team today and set up a pilot of AutoBuzz.
Innovation never sleeps at AutoComms. Our multi-award-winning platform, AutoBuzz, is embedded at the most forward-thinking OEMs, dealer groups and partner technologies.
To explore how AutoBuzz will enhance your customer's buyer experience, get in touch HERE >>